There's now a new way to flex. 😎 Here's our primer on avatar NFTs and where we can see the space heading.

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Did you know you can buy ARIA20 in less than 1 minute with USD or BTC? We took it slow with the tutorial video, but we broke some speed records when purchasing 🏎🐧

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‼️Extra extra! Read all about it‼️ Luc Jodet will be going LIVE this morning at 11:20 CEST on Ticker News. He will be interview by international correspondent Jackson Williams about the global blockchain market and much more. There will be millions of eyeballs on this conversation already, but let’s add a few more 👀 Watch the live stream HERE.

The $800,000 question (with down payment, of course) - "Can your watch buy you a house?" Luc sat down with TM Lee of CoinGecko and Crypto Congressman Jason Hsu to break down the capabilities of NFTs within DeFI.

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There’s a legend that says that Mr. March took his entire lab to the ocean one day to contemplate the perfection of nature in all its unbound strength. On that seemingly ordinary afternoon, when all were on the beach standing silently in awe, it is said that the waves came to a halt, the wind stopped blowing, and a single seashell drifted to the feet of Mr. March. When he picked up this marvellous little object, a most unexpected thing happened - it transformed into the “Dandy Mansart” watch, and in that moment, the world was in perfect harmony.

Oh have we met before? 😏 Let's get acquainted (or reacquainted) with AP's latest collections. To you we present the Royal Oak, Royal Oak Offshore, and Code 11.59 collections.

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And just like that, a 20 year relationship comes to a beautiful end… Our Consortium Member Breitling just sent out its last watch for Bentley. 😢 “The watch, a Breitling Premier B21 Chronograph Tourbillon 42 Bentley Limited Edition, was part of a highly limited run of just 25 units. It cost $52,000 and was described as a reinterpretation of the original Breitling Premier wristwatches of the 1940s.” While it’s always an overcast day when collaborations like this come to a close, we do look forward to what Breitling has in store for us in the future!

DAOs, NFTs, Blockchain as the social graph, and much more 😎 Here are our 4 key takeaways from EthCC 4 —

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Remember that Black Panther Audemars Piguet (Arianee Consortium Member) we talked about a month or so ago? Well we just spotted it on Paris Saint-Germain's forward, Neymar. Looks like the off season gave him a bit of a dad bod, but the watch still looks great 😁

Our "Maison Member" March LA.B just updated their MANSART time-piece... So i'll just leave this here..... Have a beautiful weekend 🐧

We've had a lot of great conversations this year. Conferences, podcasts, late night dinner chats, and the list goes on. One can probably guess our favorite topics; ✅ NFTs ✅ Technological innovation ✅ Data privacy and security ✅ That France will certainly win the next European Football Championship Well, here's a roundup of some of our favorite convos, starting with the podcast chat between Pierre-Nicolas Hurstel (Arianee CEO) and Jean Vincent (host of 15 Minutes Marketing podcast), which was aimed at marketing professionals and students who wish to learn all the strategic practices that drive today's market. Have a listen 🎧

🍴Let's all raise our forks to salute our beloved Ethereum Network! The London Hard Fork is happening tomorrow. It will be a major upgrade to the Ethereum Network. The "fork" denotes the split in the underlying base code of the software that takes it a different direction than before. (EIP-1559 just entered the chat 💬) 🎉 If you happen to be in London, we highly recommend you swing by this event and mingle with likeminded folk! You can talk about forks and other cutlery, and we're sure there will be drinks too 😁

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Let's geek out a little over this exhibit, shall we? 🤤😁 In NYC, our "Maison Member" Vacheron Constantin's new flagship store is holding a retrospective exhibition of some of their most iconic time-pieces. It will run through November. Gorgeous pieces dating back to 1915 will be on display, giving greater insight on what influences their current collections. This article doesn't mention it, but yes, you can also put a bid in for any watch that's on display. ✨

Arianee "Maison Member" RSVP managed to capture the cerulean joie de vivre of life on the Mediterranean. If masks will remain mandatory, we suggest that this capsule collection also becomes a required item of summer travel. Check out their mini-campaign on instagram for some "on location" shots!

Brands are starting to ride the crypto wave? 🤔 Well this sounds familiar... Our Pierre-Nicolas Hurstel, co-founder and CEO of Arianee, brought an insider's perspective to the South China Morning Post about NFTs and the luxury industry. "What blockchain brings to the table are the notions of digital scarcity, proof of ownership and decentralised ownership. What can be done with that? You quickly get to retail."

Weekend Read - Gaming NFTs & How They Are Creating New Value for Video Games We saw a lot of fantastic projects at EthCC over the past few days, but a few that stood out were making waves in the world of gaming. Notable mentions include Axie Infinity, Decentraland, and The Sandbox. If gaming is your cup of tea, here's our article on how some of these blockchain/NFT projects are shaping the future of gaming 🎮🕹

Arianee "Maison Member" Audemars Piguet celebrates the multifaceted nature of women through its latest Royal Oak collection. We think more brands should follow suit. Don't you? 🖤

If you missed Luc speaking at EthCC yesterday, we have you covered! Here's Luc Jodet on "How creators use NFTs to have better conversations".

EthCC is well on its way and our very own Luc Jodet will be speaking on the "Saint Germain Stage" in 1hr, 18:00 CET. Even if you don't have a ticket, you can watch the livestream HERE.

Luc’s first tweet from EthCC:

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Please choose the following that describe you best: A. I’m a fan of motorsport. B. I appreciate fine Swiss watchmaking. C. I think that Arianee “Maison Member” Roger Dubuis is 🔥🔥 D. All of the above. If you picked 1 or more, then you’ll appreciate Roger Dubuis’ latest “Excalibur Spider Pirelli” drop, inspired by motorsport 🤤 ✔️Quick-change straps. ✔️Quick-change crown and bezel. ✔️Quick glances from people noticing it on your wrist 😉

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🎶 It’s the final countdown 🎶

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And they said the Arianee team couldn’t transcend physical reality 😉

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COINTELEGRAPH Cointelegraph noticed us attending Paris Fashion Week in the only way we knows how: by helping organizations pioneer within the NFT space. "In total, 300 NFTs were minted on the Ethereum side-chain using the Arianee protocol. Technically, these collectibles can be listed and re-sold on the secondary market, however, the primary focus of the release was to provide education on blockchain technologies and NFTs to the leaders of the fashion industry."

For Bastille Day, our "Maison Member" March Lab released blue, white, and red colorways for their AM2 and Mansart collections. You can say "Vive la France!" or you can pick up one of these time-pieces. As for us, we just might do both 🇫🇷😏 Check them out here.

EthCC is coming up on July 20th-22nd!! It's the largest annual European Etheruem Gathering, addressing all things blockchain technology through conferences, workshops, and more. I think this is someplace you need to be 😉 Discover the full agenda:

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And if you are planning to attend, be sure to say hey to Luc Jodet! Just give him a heads up on Twitter 🐧

Have you been keeping up with Verlan’s “Art for All” program? 🤔 TL:DR - limited edition t-shirt collaborations with world renown artists; all proceeds going to charitable initiatives the individual artist chooses. Yes, the collections are certified by Arianee 🔐 The latest release was with Damien Kempf. The artwork he selected is printed on the back of the shirt followed by the quote “Day 10 of Quarantine”. The image is a representation of biblical female figure Yael, who killed the king of Canaan in her tent and thus freed the tribes of Israel from oppression. It’s an offbeat commentary on the lockdown and the inevitable tensions it created....But we hope everyone made it through lockdown without knife wounds 😅😅 Pick up the piece here!

But really...why? 🤔😁 Here is why we chose to list on a CEX, specifically Bittrex.

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⚡️IBM joins forces with Arianee ⚡️ What a week…what an amazing week!! 😎

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🐧 ❓What is ARIA20? How does it pertain to the Arianee ecosystem? ❓🐧 If you're new here, feel free to jump over to the Bittrex Listing Announcement for a quick primer on who we are!

This just happened. ARIA20 is now on Bittrex. BTC-ARIA20 & USD-ARIA20 markets will be open for trading.

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📚Weekend Read📚 🤔 Why is quality conversation hard to find on social media? 💻 Can technology attempt to answer this question, or perhaps even solve it? Can Arianee solve it? This week we wax philisophic and remain optimistic. And heck, we might even venture to see what Arianee can do about it all. Enjoy.