Arianee (ARIA20) is a protocol token that extends the ownership of goods. The project strengthens the relationship between owners and brands, because it is built on the principles of trust, respect and transparency.

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After the Beeple-inspired art boom, it’s luxury brands’ turn to tap the cryptic world of NFTs to guarantee exclusivity and authenticity

How luxury labels are cashing in with NFTs

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Brands are starting to ride the crypto wave? 🤔 Well this sounds familiar...

Our Pierre-Nicolas Hurstel, co-founder and CEO of Arianee, brought an insider's perspective to the South China Morning Post about NFTs and the luxury industry. 

"What blockchain brings to the table are the notions of digital scarcity, proof of ownership and decentralised ownership. What can be done with that? You quickly get to retail."

Brands are starting to ride the crypto wave. Well this sounds familiar.