Arianee (ARIA20) is a protocol token that extends the ownership of goods. The project strengthens the relationship between owners and brands, because it is built on the principles of trust, respect and transparency.

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Future proofing as an independent brand is possible, as Breitling’s top management team reveals to Forbes. And it comes down to strategizing the art of being cool and agile. Their story should inspire the whole luxury industry.

Breitling Shows Other Luxury Brands How To Future Proof With Agility

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While speaking of sustainability and Arianee - "For Antonio Carriero, Chief Digital and Technology Officer (of Breitling), 'blockchain is way to connect with any Breitling owner, with a compelling ecosystem, eventually also giving customers the instant value of their watch'. Here the vision is to reduce information asymmetry by empowering owners. The bet on blockchain, ultimately, to enable Breitling to manage its own pre-owned business, and to help consumers to trade up and to bypass pre-owned platforms."

Forbes

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